What Is Magento? Why Should I Use Magento For My Website
Magento is an open source eCommerce platform written in PHP. Magento powers 1.2% of all websites and 26% of all eCommerce websites. It has a large community of developers providing support. Magento is a better eCommerce solution than WordPress & WooCommerce and Drupal & Drupal commerce. Stores that use Magento for eCommerce include Samsung mobile.
Reasons to Build Your eCommerce store with Magento
Free to use
The Magento community edition is an open source platform which makes it free to use and distribute. This saves you some cost unlike BigCommerce or Shopify that are premium eCommerce platforms offering similar functionalities. You can further extend the functionalities of your Magento eCommerce store with extension that are available at the Magento marketplace.
This platform is easily scalable which makes it ideal for an eCommerce store of any size. It is used by large multinationals like Samsung and my work from home mum selling handmade crafts. It can be configured to handle user traffic of any size.
The Magento Platform is designed to be user friendly. It boast of all the important SEO tools that would make your store visible on the search engines. It also include features like search friendly URLs, sitemaps, layered navigation, product title, keywords, meta tags, meta descriptions etc.
It integrates easily with payment processors like PayPal, Authorize.net, stripe and many others. It is also a master of the 1-click functionality which results in faster checkouts and happier customers.
It’s open system architecture enables total control of the appearance and functionality of your website.