What Is a Sales Funnel? How Do I Use It
Every online marketer needs to understand what a sales funnel is and how to properly use it to convert website visitors into customers. That brings us to the question, what is a sales funnel?
A sales funnel is the buying process which a customer is led through when purchasing a product or service.
It is divided into seven different phases namely:
- Awareness phase
- Interest phase
- Evaluation phase
- Decision phase
- Purchase phase
- Reevaluation phase
- Repurchase phase
Blogging is a good way to create awareness and interest in a certain product or service. When you create an in-depth review of the product/service, you are educating your readers on why they should purchase the product and they benefits of such purchase.
Lead magnets are generally used to develop the interest, It is like giving them a taste of what to expect.
Creating videos to be uploaded to YouTube is also a good way of creating awareness, developing interest and calling people to action with regards to your products. You can upload your videos to YouTube and also embed it in your blog posts.
When developing your sales funnel, it is efficient to find a way to integrate social media into your lead generation strategy because social media users keep growing and they spend a lot of time online. Facebook groups is a good place to create product awareness.