SEO Mistakes New Bloggers Should Avoid
Every new blogger needs help when they start out afresh in the world of blogging. There are many hurdles and pitfalls that should be avoided right from the start as some of these mistakes could be costly and leave long lasting damage on the blog, the domain name and also save the blogger a lot of time already wasted. Here are a SEO mistakes you should avoid.
Too many low quality content
I’m sure you have read many times that content is King. While it may have been overemphasized, it remains true. Every reader visiting your blog is doing so in search of information. Depending on the niche you are focused on, every blog post should address an issue, provide information about a product or service, teach how to do something, solve a problem, provide entertainment or allow them make a purchase. You must always put your best foot forward as you may not get another chance to convince your reader to become a loyal follower of your blog. Make sure all your content are of good quality, provide the latest information and are detailed enough for your readers to understand. You can read this guide on how to write a good blog post.
Not visually appealing
Everybody loves a beautiful website. It’s important that you blog/website is appealing to the eyes. Ugly & poorly formatted website is not attractive to anyone. You won’t build reader’s loyalty when your blog is an eye sore.
Trying to generate traffic through traffic exchanges
Generating traffic is the goal of every blogger. All of the contents you have spent time creating and your beautiful theme & design are useless when no one is visiting your website. This can make using traffic exchanges seem like a good option to you. However, you should understand that not all traffic are created the same. Organic or targeted traffic is the type you need, the type that is useful, the type that converts. You want visitors to your website to complete a specific action before they leave. Either to sign-up for you mailing list, purchase a product, interact with your social media pages or leave a comment. Organic or targeted traffic would complete any of those action, traffic generated through the exchanges won’t. There is no use investing your time and money on them
Focusing too much on social media channels
Social media is currently integrated into our daily lives. It is also a great way to generate a ton of traffic to your website…..but not at the start. You need to understand that traffic generation should not be your immediate goal. Instead, focus on building a lot of quality content first, optimize your website speed and security, submit your website to search engines then you can venture into the world of social media. What is the point of having a ton of social media traffic visit your website but they leave almost immediately because your content is too thin and scanty. If your visitors find nothing useful on your website, they will consider their visit a waste of time and never visit again.
Small niches/small target demographics
Every website needs an audience. Figuring out your target audience should be the very first step. It comes before registering a domain name or setting up your website. If a website is focused on a niche with a very scanty target audience, it becomes very difficult for such websites to generate traffic and convert. This is the most frustrating situation a blogger can be in because no amount of search engine optimization or paid adverts can change this. Always focus on a niche with a sizeable audience. Even though the competition for traffic is cut-throat in established niches, you can still carve out a piece of the pie for yourself with hard work and perseverance.
Using spam links
Back-links are important because they influence how well your pages/posts rank on the search engine results page (SERP) for your selected keywords. Getting back-links is one of the most difficult endeavours in the world of a blogger. However, when you search the internet long enough, you will find people willing to creates thousands of back-links for your website at a giveaway price. Many of these offers exist on fiverr & blackhatworld and it takes a lot of discipline to pass them up. You should know most of these links are created with software automation and are seen as spam by search engines. They could end up doing you more harm than good. You should think twice before purchasing these services.
Too many keywords
Not using alt tags on images
Blogging is very competitive and is not a get rich quick scheme. It takes a lot of hard-work, perseverance and a lot of time to earn a stable income from it. You don’t expect to show up in 1 month and displace a blog that has been online for 8 years. However, at some point in time, your hard-work would pay off if you avoid these SEO mistakes. You would start to generate organic & targeted traffic you can monetize.